A portrait of Laura Salter


Laura Salter

Digital Strategist at Kick Point.

I’m a project lead, copy­writer and strate­gist spend­ing my days at a cozy dig­i­tal agency in Edmon­ton, Canada. 

My evenings are spent scop­ing out new ice cream shops, eat­ing piz­za, and reread­ing Har­ry Pot­ter for the 30th time.


I start­ed my career as an account man­ag­er for a dig­i­tal cre­ative agency. This involved main­ly keep­ing tasks orga­nized and han­dling client com­mu­ni­ca­tion. A year lat­er, I moved into doing web strat­e­gy (IA, UX strat­e­gy) and copy­writ­ing. I found myself nat­u­ral­ly lead­ing projects and unof­fi­cial­ly doing project man­age­ment over my remain­ing three years at that agency. 

After that, I spent a year doing mar­ket­ing in-house at con­tin­u­ing edu­ca­tion orga­ni­za­tion. Then I hap­pi­ly end­ed up at Kick Point. I’m now respon­si­ble for a vari­ety of strat­e­gy tasks, includ­ing web­site IA, SEO, copy­writ­ing, brand voice guide­lines and more. 

Kick Point runs on a project lead sys­tem. Every project has two project leads assigned. I have, again, nat­u­ral­ly grav­i­tat­ed towards han­dling client com­mu­ni­ca­tion and task management. 

I also help with writ­ing proposals/​project agreements.

I’m look­ing for­ward to gain­ing some more for­mal knowl­edge of what dig­i­tal project man­age­ment looks like so I can help make our projects more con­sis­tent and more suc­cess­ful. I also hope to get a bet­ter han­dle on man­ag­ing my own time on projects.


Completed training in Edmonton, Alberta, Canada